Dia&Co x CFDA #TeeUpChange
During NYFW in September, Dia&Co and the CFDA announced a partnership and joint campaign to fund size-inclusive design education programs by focusing on inspiring and equipping the next generation of designers to create styles for every body.
The #TeeUpChange campaign was anchored by a series of limited-edition graphic t-shirts, each bearing a powerful message chosen by a notable champion of inclusivity in celebration of the plus size community. Contributors included tennis champion, Venus Williams; singer and body positivity advocate Lizzo; designers and CFDA members Christian Siriano and Tracy Reese; and emerging designer Marissa Petteruti. Available exclusively in sizes 0X-5X, all profits from the shirts were donated to projects designed to promote size inclusivity at CFDA’s Educational Initiatives schools.
Glamour x Lane Bryant Collection
A first-to-market 360°content-driven program with a fresh POV anchored around the "Chic at Every Size" narrative that included exclusive edit video series, dedicated special edition print magazine and in-store curated vignettes.
Out of the partnership's initial success, the collaboration grew to add an exclusive co-branded product collection which released 8-10 new editor trend-driven items each month for a year and included new multi-platform marketing campaigns each month featuring top models such as Candice Huffine and Sabina Karlsson.
PEOPLE x Wheel of Fortune
Developed a PEOPLE partnership with Wheel of Fortune to celebrate the 25th Anniversary of the most successful syndicated program in the history of television.
This exclusive collaboration allowed an opportunity to align our ad partner, Maxwell House, with a platform to reach and impact a combined audience of over 60 million passionate consumers by leveraging two of America’s most powerful, pop-culture brands.
The multi-media marketing partnership included integration into a dedicated “PEOPLE Celebrity Week” on Wheel of Fortune, print and digital promotion and exposure at a VIP event held at the iconic Radio City Music Hall.