Mercedes-Benz Fashion Week, Global
Led the Mercedes-Benz title sponsorship of global IMG Fashion Week events to meet the client’s fashion-related goals and objectives by creating premium experiences designed to engage industry and consumer audiences worldwide.
Oversaw the development and implementation of all IMG Fashion Week marketing and promotional activities for Mercedes-Benz worldwide including their title sponsorship in New York, Miami, Toronto, Berlin, Zurich, London, Istanbul, Tokyo and Sydney. Provided full support to global teams from event concept development to execution and creation of event branding and activation, sponsored shows, emerging designer programs and digital/social marketing content.
Toronto International Film Festival InStyle Events
Utilized InStyle's presence at the Toronto International Film Festival to put Patrón and Sephora in the spotlight by creating an engaging narrative with VIPs & consumers during one of film's biggest fêtes.
Patrón was the toast of Toronto through bespoke brand activations including integration into star-studded cast dinners, a three-day happy hour bar takeover and sponsorship of the festival's marquee event- the InStyle and HFPA party where celebrities and industry insiders enjoyed an evening of Patrón cocktails.
Sephora was center stage during the festival with high profile beauty activations including pre-portrait touch-ups for celeb guests of the InStyle Photo Lounge, beauty bar VIP gifting, touch-up studio at the InStyle HFPA party and an in-store activation where consumers could get in on the film fun by creating mini-movies and printed flip books.
Smartwater x Golden Globes Sponsorship
Leveraged InStyle's exclusive relationship with the Hollywood Foreign Press Association (HFPA) to forge a Smartwater partnership as the Official Water of the Golden Globe Awards.
The multi-year partnership included smartwater integration on the red carpet, at the award show ceremony, at the InStyle beauty lounge, and at the InStyle & Warner Bros. after party attended by A-list celebrities and Hollywood elite.
To expand the program's reach and drive sales, an at-retail mobile partnership with ShopKick was developed that provided smartwater with exposure at Target retailers for a special purchase offer and Golden Globe branded sweepstakes.
Women Making History Brunch
To expand Glamour's support of women's advancement and add light to a new platform for celebrating women's achievements, an exclusive partnership was developed with the National Women's History Museum (NWHM)
For 3 consecutive years, Glamour and the museum hosted a private brunch for 400 industry insiders and VIPs in LA during Emmy's weekend in September. The fundraising event celebrated the contributions of game-changing women such as Viola Davis, Rachel Zoe and Tracee Ellis Ross while generating awareness of and raising money for the NWHM mission to preserve women's history by building a dedicated museum in Washington DC.